By our own choosing, Devil's Harvest went through a period of vast changes in 2016. With access to exciting, new hops and a general drive to make things better, we embarked on this journey to take a brand we've had in our portfolio day one of Southern Prohibition, from good to great. I'd like would like to take a moment to answer some questions we've had about this beer:
1) "My beer is cloudy, it's hazy, it's not aesthetically pleasing. Is something wrong with it?"
This is no accident. Devil's Harvest has entered the realm of East Coast "juicy" IPAs. While we have great respect for tradition and style guidelines, this "new" variation of IPA is very different from West Coast clear, bitter, and piney IPAs.
2) "What's the cloudiness from?"
It is from a portion of flaked oats in the grain bill, hop haze from the massive amount of dry hop, and from a small amount of lingering yeast -- all leading to a very aromatic, fruity, and cloudy IPA with no bitterness. These beers, like any IPA, are designed for fresh consumption.
3) "Are all your beers from Southern Prohibition going to become this hazy?"
4) "Devil's Harvest has changed since it's changed. Can you change it back?"
This beer has been worked on for several months, batch to batch, and is to a point now where the preferred our consumer's price point and our end goal of flavor and aroma are in unison.
5) "Are you going to rebrand Devil's Harvest with the new flavor?"
The big change in the product has taken us to rebranding the image and style, and we are extremely happy to share it with you. You'll be seeing this bad boy on the shelf in March this year. This beer is an East Coast IPA now -- and with the flaked oats, low ABV and orange juice appearance, Breakfast was a fun word to add. We now introduce to you Devil's Harvest Breakfast IPA instead of the American Pale Ale it once was.
If you haven't had a Devil's Harvest in a while, grab one up. We are always improving, always learning and always making great beer and giving you something to look forward to from us at Southern Prohibition. Hope you like it and the new can.
Thanks to everyone who has been on this ride, and thanks for the support as we rebuild and rebrand Devil's Harvest and make our brewery even bigger and better in 2017.
Benjamin Green (Head Brewer) and the SoPro Team
P.S. We are working on a very limited double dry-hopped IPA called Paradise Lost, but that's a different story.